The 1910 Fruitgum Company is a bubblegum pop band of the 1960s; their name comes from a wrapper which lead singer Frank Jeckell found in his attic. The band came together as Jeckell and The Hydes in New Jersey in 1965.

In 1967, the band was signed to bubblegum label Buddah Records, where they released five LPs under their own name and a variety of singles, as well as "appearing" on the bubblegum concept LP The Kasenetz-Katz Singing Orchestral Circus