In 1989 - after being presented with a demo of Everything Starts With an E, by ragamuffin artist MC Kinky of E-Zee Possee - Boy George formed his own label, More Protein. He also recorded under the name Jesus Loves You (writing under the pseudonym Angela Dust), releasing other underground club hits "After The Love", "Generations Of Love" & "Bow Down Mister". With "Bow Down Mister" (1991), he returned to the UK top 30. Inspired by his involvement in the Hare Krishna movement (ISKCON)